Help
The questions a founder asks before the first task.
What the desk does, what it asks of you, and how a result gets approved — in the order the questions come up on a first night.
Getting started
Describe the business
A few sentences about the customer, the offer and what those people do instead are enough to begin. Three example businesses sit under the box if you want a shape to copy — they are examples, not your company.
Read the plan and take the draft
The launch plan names the first customer, the first channel and the one number worth watching. The landing page draft is written from the same description, ready to copy and put somewhere real.
Sign in with an email code
One six-digit code keeps the company, the plan and the queue for the next visit. There is no password to remember and no second sign-in anywhere in the product.
Build today’s queue and start one task
The desk proposes the tasks, you press start on the one you want, and the result arrives on the same page for you to read.
What is free
Describing the business costs nothing, and neither do the two things that come back: the researched launch plan and the landing page draft. They are yours to keep and to publish.
Signing in with an email code costs nothing either. It is simply how the desk remembers the company, the plan and the queue between one night and the next.
How approval works
Nothing the desk writes leaves on its own. A task you start comes back as a result and then waits in place until you have read it.
Approve a result and it stays on the desk as work you have accepted. Discard it and it is put aside; the task can be started again another night.
No email is sent, nothing is published and nothing is spent without your approval first. The desk is a place to read and decide, not a machine that acts while you sleep.
Where to find help
The desk answers at the desk: start a task and read what comes back, then approve or discard it. The other two pages explain the rest.